The goal of Butterfly is to help teenage girls quit their bad
habits. Butterfly tracks how many days you have been without your habit
offering you advice on how you could quit. We chose 99 days as the max
milestone as this is how long it takes for something to become a part of
your lifestyle, producing the best results for quitting a habit.
Through this process, you will look after your own caterpillar, watching
it grow as you slowly break out of your habit. When you overcome a
habit, your caterpillar will transform into a butterfly, symbolizing
your growth.
Elevator Pitch